Our newest press releases

Our newest press releases

Read our latest press releases below.

You can also download the IXXI x Van Gogh media kit.

Read our latest press releases below.

You can also download the IXXI x Van Gogh media kit.

Press release

PRESS RELEASE: New “masterpieces” through international Van Gogh Challenge

Amsterdam, September 8, 2022. With the Van Gogh Challenge, IXXI and the Van Gogh Museum Amsterdam challenged designers worldwide to give Van Gogh’s classics a modern make-over. The three most outstanding remakes will soon be displayed within the walls of the Van Gogh Museum Amsterdam.


From Sunflowers in 3D or a Selfie Portrait: with the Van Gogh Challenge, the Van Gogh Museum Amsterdam and IXXI invited designers around the globe to create their own 21st-century versions of Vincent van Gogh’s world-famous works. Over a hundred creators submitted their remakes for a chance to become part of IXXI’s exclusive “Van Gogh 21st Century” Collection, which will be exhibited online starting September 8th.


With the Van Gogh Challenge, the Van Gogh Museum Amsterdam and IXXI put both contemporary designers and Van Gogh in the spotlight. Marijn Veraart, Head of Global Partnerships & Licensing at the Van Gogh Museum Amsterdam: “It’s amazing that Vincent’s life and work still inspire artists from all over the world. This collaboration serves as a stepping stone for today’s talent.”


Until Sunday, September 11th, the public can vote on their favorite work from the collection, so they can see it up for display within the walls of the Van Gogh Museum Amsterdam at the end of September.


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About IXXI and Van Gogh Museum Amsterdam

The Van Gogh 21st Century Collection is up for display here: https://www.ixxi.com/partner/van-gogh-21st-century/


About IXXI

IXXI is a Dutch design company with an award-winning, patented wall system. The square cards can be clicked together easily with the coupling pieces and with the unique hanging system, you can put your wall decoration on your wall in no time, without having to drill. Choose your favorite design from the extensive collection or get started with your own photos and make a statement with IXXI!


About the Van Gogh Museum Amsterdam

With over 200 paintings, almost 500 drawings and more than 700 letters, the Van Gogh Museum in Amsterdam has the largest collection of works by Vincent van Gogh in the world. The permanent collection takes the visitor on a journey through his life and shows the ideas and ambitions behind his art. The museum attracts visitors from all over the world every year. Under the brand name 'Van Gogh Museum Amsterdam', the Van Gogh Museum develops a wide range of products and services, inspired by the life and work of Vincent Van Gogh. That is why the products in the online shop and the collaboration with partners also tell the story of Van Gogh. All products and services are developed with Vincent van Gogh's heritage in mind and the income generated contributes to supporting the activities of the Van Gogh Museum.


Notes to editor:

-       More information about the Van Gogh Challenge: https://www.ixxi.com/challenge/

-       Van Gogh 21st Century Collection: https://www.ixxi.com/partner/van-gogh-21st-century/

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